The Fastest Way To Monitor Your Online Brand

The Fastest Way To Monitor Your Online Brand

By Ariella Coombs

Your online brand is more important than you might think. When you’re applying to jobs, hiring teams will likely conduct a basic search on you when they’re evaluating your candidacy. That’s why it’s important to know what’s out there about you.

If you have information, photos, or anything else that could damage your reputation as a professional, it could severely decrease your chances of landing job interviews. In fact, hiring teams discard potential candidates based on what they find on the Internet all of the time.

That’s why you need to know what hiring teams could be learning about you based on a basic online search. Today, take 10 minutes to conduct a simple Internet search on your name. What comes up?

If there are inappropriate photos, comments, or other posts about you, try your best to get them removed. Reach out to the person who posted it and ask that it be taken down, or remove it yourself.

In many cases, what recruiters and hiring teams find out about you online is often your first impression. You want to make it a good one. A good way to do that is to start putting stuff online that you DO what employers to see, like blog posts on topics related to your industry, a LinkedIn profile, appearances in local news for positive actions, and so on.

If you’re not sure what hiring teams are learning about you based on a simple web search, you NEED to take some time to get to know your online brand. That way, you can take steps to improve it so you can make a great first impression.

If you need more help building a strong online brand, book an appointment with Longwood University Career Services and work with a career coach.