When it comes to networking, is it better to have a massive rolodex of connections or to have a smaller, more tailored group of connections? In other words, is it better to have a large group of acquaintances or a small group of friends?
While having a huge network isn’t necessarily a bad thing, it can present some issues. For example, let’s say you’ve got 2,000 LinkedIn connections and counting. If you’re connecting with every person you see, you might have a huge network of acquaintances. However, even though you have tons of people connected to you on LinkedIn, your network might be incredibly weak in the long run.
Why? You probably don’t know too much about these connections or how you can help each other. So, if you needed help, chances are you wouldn’t know who you should ask, despite having a big network of people.
Having a smaller, more strategic network is not only much more manageable, but it’s also much more effective. Why? Because if you spend time developing close professional relationships with your network, they will be more likely to advocate for you, share advice with you, or introduce you to someone because they know you. You’re not just some random person trying to get something from them. You’ve taken the time to get to know each other so you can help each other more effectively.
So, be strategic when it comes to connecting with others. Focus your time on the ones who are relevant to you, your interests, and your goals, and think about how you can help them out in return.
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