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Dr. John Gaskins, MBA, Ph.D.

Dr. John N. Gaskins currently serves as an Associate Professor of Marketing at Longwood University’s College of Business and Economics, Farmville, VA. Previous assignments include seven years as adjunct professor and academic administrator at the University of Redlands in Redlands, CA, four years in store management for Eckerd Drugs and twelve years as a U.S. Army officer.  He holds a B.A. in Political Science from the Ohio State University, an MBA and PhD from the University of Houston.  His work has appeared in journals such as the International Journal of Forecasting, the Journal of Health Care Marketing, the Journal of Business and Behavioral Sciences, the FIU Hospitality Review and the Journal of Selling and Major Account Management.  His current research interests include retail management, and the use of geographic information systems and modeling and simulation in retail strategy and education.