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2008 Media News

Dr. Vincent Magnini was a recent guest on the statewide National Public Radio (NPR) program "With Good Reason"

January 9, 2008

Dr. Vincent Magnini, Assistant Professor of Marketing, was a recent guest on the statewide National Public Radio (NPR) program With Good Reason. In the segment “Hidden Persuasion,” which aired Dec. 8-14, he discussed how many companies are now hiring “actors” to strike up conversations with suspecting customers to convince people to buy their products.