Text Size Default Text SizeDefault Text Size Large Text SizeLarge Text Size Largest Text SizeLargest Text Size Print Print this Page

2010 News Releases

Longwood student Darian Batten stars in Call Me MISTER commercial

January 15, 2010

Dr. Holmes and Batten Longwood Student Darian Batten (right) is featured in the new Call Me MISTER commercial.

In August 2009, a 30-second commercial spot promoting the Call Me MISTER program was produced. The commercial features Darian Batten, who enrolled in the Call Me MISTER program as a freshman at Longwood. Batten will graduate from Longwood in May 2010. Created and produced by Scott Mackey of Mackey Ink, the commercial features Batten in a variety of settings on campus. The script, all spoken by Batten, incorporates the program's mission of training teachers and building leaders into Batten's personal story.

In 2007 Longwood University became the flagship institution in Virginia for Call Me MISTER, a highly acclaimed program designed to increase the pool of available teachers from a broader, more diverse background. Program participants are selected from among under-served, socio-economically disadvantaged and educationally at-risk communities.

Call Me MISTERThe Call Me MISTER program is contributing to the talent pool of excellent teachers by identifying and supporting young men who are literally "touching the future" by teaching children. This successful model seeks to reverse the lack of young men who are leaders, role models, and teachers in communities.

The program originated in 1999 in South Carolina as a partnership between Clemson University and several colleges that have historically served African-Americans. Its name refers to "They call me Mister Tibbs," Sidney Poitier's famous line from the movie "In the Heat of the Night."

For more information, please visit the Call Me MISTER website.