Longwood is a 'Must See' for travelers on I-95

Travelers who stop for a rest at the Virginia Visitors Welcome Center on I-95 will be encouraged to visit Longwood University.

Tired travelers who stop for a rest at the Virginia Visitors Welcome Center on I-95 will be encouraged to visit Longwood University while in the state. Along with Monticello, Williamsburg, and famous Civil War sites, Longwood University is promoted as a “Must-See” attraction.

The new Longwood promotional campaign, coordinated by Longwood’s agency CRT/tanaka, features a large translite poster display that will catch the visitor’s eye as soon as they enter the center. The display, positioned front and center at the entrance, is supported by a new “Must See” brochure that invites visitors and prospective students to enjoy a road trip to Longwood to learn more about one of Virginia’s oldest and most historic universities. 

Both the poster and brochure are designed to drive readers to the new admissions web site, whyLongwood.com.