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2008 News Releases

Troy Austin Named Director of Athletics

April 22, 2008

Troy Austin Troy Austin
Longwood University Provost and Vice-President for Academic Affairs Dr. Wayne E. McWee has announced the appointment of Troy Austin as the school’s new Director of Athletics, effective immediately after an intensive national search.  Austin has served as the interim AD at Longwood since August 2006.
“Troy Austin has achieved a great deal as our interim director of athletics, so we are especially pleased that he has accepted this appointment,” said Dr. McWee.  “Troy emerged from a highly competitive applicant pool as an outstanding candidate, and I am confident that he’ll do a great job for the Lancers.”
Austin served in a critical role as Longwood completed the final year of its NCAA Division I Reclassification during 2006-07.  He represented the department during a three-day visit to campus in September 2006 by a four-member Peer-Review Team as well as an NCAA Representative during the Division I Certification Self-Study and Evaluation process.  Austin coordinated the compilation of information for the school’s annual Athletics Report and Updated Strategic Plan that year as well.
“I am truly humbled and honored to represent Longwood University and everyone who makes this institution so great,” explained Austin.  “I would like to thank our President, Dr. Patricia Cormier, Dr. McWee, and Dr. Norm Bregman (search committee chair), along with the members of the search committee for providing me this wonderful opportunity.  I greatly appreciate all of the support that I have received throughout this process, on campus and far beyond.
“I would also like to thank the administrators, coaches, and student-athletes within the Longwood athletics department who have helped to build my case for this position.  Everyone has worked tremendously hard to make Division I a reality at Longwood, and I am looking forward to many future successes with the Lancers.”
Austin has supervised 14 intercollegiate athletic programs and respective coaching staffs, an administrative support staff, and operation of the Longwood Golf Course over the past two academic years.  He has administered an annual budget of nearly $6 million dollars while developing and implementing marketing strategies to brand the department.  Austin has overseen facility capital upgrade projects for basketball, baseball, softball, soccer, field hockey and women’s lacrosse.  Prior to his appointment as interim AD, he had been the director of development for intercollegiate athletics at Longwood from October 2005 to August 2006, assisting with the department’s external relations efforts, including the direction of the Lancer Club and its executive council.
Austin was the director of program development and marketing relations for the National Football League Coaches Association (NFLCA) from 2003-05.  At the NFLCA, he directed the development and marketing of NFLCA programs, properties, and special events.  In this capacity, Austin sought marketing partners for the NFLCA, and negotiated marketing opportunities for NFL assistant and head coaches.  In addition, he oversaw the membership benefits program for the 750 active and retired NFL coaches, facilitated sponsorships with corporate partners, and served as a liaison between NFLCA and marketing partners among many other duties and responsibilities.

While pursuing his post-graduate degree at VCU (2002-03), Austin served an internship within VCU Athletics Marketing and Promotions where he contributed to the development of promotional efforts for creating and maintaining fan interest while assisting with marketing efforts to attain new sponsors.  Prior to his time at VCU, he served an internship within Duke University Athletics as the Life Skills Coordinator where he directed the nationally renowned educational program, ‘Verizon Read with the Blue Devils’, for elementary school children.
A native of Orange, New Jersey, Austin earned his Bachelor of Arts degree in sociology, along with a certificate in markets & management from Duke where he was a four-year football letterman.  A team captain as a senior, he earned the William J. Griffith Service Award and was named the team’s Most Outstanding Defensive Lineman.  Austin earned his Master of Science degree in sports leadership from the VCU SportsCenter.