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2008 News Releases

President & CEO of Retail Merchants Association to be Executive-in-Residence at Longwood

February 15, 2008

William H. Baxter
William H. Baxter, president and CEO of the Retail Merchants Association (RMA), will be the Executive-in-Residence speaker Tuesday, March 4, at 7 p.m. in Longwood University’s Hiner Auditorium.

Baxter, who has headed the Richmond-based RMA for 15 years, will speak on “No One Really Needs What We Are Selling.” Under his leadership, the RMA has expanded from a “local” retail trade association representing greater Richmond to a regional organization directly servicing more than half of Virginia’s retail business community.

Baxter, a Petersburg native and Virginia Tech graduate, previously worked for Thalhimers Department Stores for 27 years, finally as senior vice president for store operations and budgets for 27 department store branches in four states with 3,700 employees reporting to/through him.

Longwood’s College of Business & Economics has in recent years forged a close relationship with the Retail Merchants Association. Classes in Longwood’s retail management MBA program and the Retail University of Virginia, of which Longwood is a partner, meet in the RMA building.

View the entire 2007-2008 Executive-in-Residence schedule