Longwood University Honored with Three Virginia PRSA Awards

Longwood University earned three awards during the 62nd Annual Virginia Public Relations Awards banquet held at Lewis Ginter Botanical Gardens in Richmond on June 3. 

The Longwood Center for the Visual Arts (LCVA) earned a Bronze Medallion in the newsletter category for "Arts" magazine, which is published three times yearly to communicate with LCVA constituents. Each issue is approximately 16-24 pages with color cover, spot color, and black and white interior. 

In the publications category, the LCVA earned a Bronze Certificate of Merit for "A Critical Eye: A Selection of Paintings From The Robert B. and Margaret T. Mayo Collection." The 144-page catalog documents highlights from the Mayo Collection of 19th and early 20th century painting. The exhibition was on display at the LCVA from May 16 through August 2, 2008. 

The magazine and catalog were designed by David Whaley, director of publications and visual arts. K. Johnson Bowles is director of the LCVA. 

Longwood University teamed up with its agency CRT/tanaka to win a Bronze Certificate of Merit for the "Discover the Power In You - Cable Television Promotion" which was shot on campus and featured university students and faculty sharing key Longwood brand messages directly with prospective students. The promotion aired in Northern Virginia, Richmond and Hampton Roads on networks popular with teens, and played a significant role in increasing visitor traffic to campus. 

PRSA awards are separated into two divisions: Public Relations Programs and Public Relations Tactics. Programs are entire communication campaigns while Tactics are specific pieces of campaigns. Program entries were judged for research, planning, execution and evaluation. Tactical entries were judged for planning and content, creativity and quality, technical excellence and results. All entries were judged by the New Orleans chapter of PRSA.